Stop Searching for The Perfect Bridge — Begin Laying
Bricks Instead
Whether in life or in the corporate world, chasing
after a flawless plan only leads to unending frustration. From an elusive
perfect business strategy to a perfect bridge that leads to a tactic promising
instant success, we get stuck in an everlasting cycle. We keep convincing
ourselves that the moment we find something, everything will click together
seamlessly.
The brutal reality is, there is absolutely no perfect
bridge.
The chase to perfection can drive you off the edge. It
keeps us stagnant since we are busy planning, analyzing, and juggling with
ideas while waiting for ideal conditions to come which keeps the true goal on
pause.
The focus should be singular and that’s simply the act
of applying monotonous effort into ‘laying bricks’.
These are the small yet crucial actions that need to
be taken to lay down solid foundations such as systems, follow-through, core
skills, the right habits, and so on and so forth. Showing up even when results
aren’t immediate is the answer.
Refining and improving processes when no one’s
watching is how you achieve milestones and goals.
Consider the following:
- One of your competitors
becomes successful out of nowhere and now you’re questioning yourself and
the process.
- You create a new campaign
you believe has great potential. Unfortunately, with disappointing early
metrics, you abandon it midway.
- You start investing into
new advanced tools, instead of using them as an aid to execute gaps within
the hybrid strategies you already had thought of.
Success cannot be bound to a perfectly created plan
because it does not exist. Instead, focus on exercising those plans tirelessly,
without an end goal in mind.
Just like that, one after another.
Build your own bridge by focusing on what truly
matters: consistent action.