Free assessment · 10 questions · 3 minutes
You can name your last ten customers. Try naming the next ten.
Somewhere in your company, new business stops moving. Same place every month. Ten questions and you'll know where.
Full result on your screen the second you finish. Free.
Four ways this ends. You're already in one of them.
Four results. Your answers decide which one is yours. Not you, and not us.
- YES.Do your last ten customers all trace back to a referral, an old colleague, or a client you already had?
- YES.Has someone already told you the fix is more leads? And did you try it, and did it cost money?
- YES.Do proposals go out and then nothing comes back. Not a no. Just quiet.
- YES.Do the deals that matter only move on the days you push them yourself?
- YES.And have you started to wonder whether this is about how the company got built, rather than the market, or the economy, or the team?
Still here? Good. Keep reading.
Nobody sat in a room and invented this.
It came out of hundreds of conversations with founders and owners of IT and tech companies. Different cities, different sizes, different service lines. Same story arriving in slightly different words.
After enough of those conversations, something stopped looking like coincidence. New business wasn't failing everywhere. It was failing in the same small number of places, again and again, in companies that otherwise had nothing in common. The founder in Pune describing his problem and the founder in Hyderabad describing hers were describing the same break, one stage apart.
So we took that pattern, put our own sales expertise around it, and cut it down to the shortest set of questions that can still tell one leak apart from another.
There is no AI improvising a paragraph for you at the end. No generic profile that would fit anybody with a pipeline. Real questions, pulled from real conversations, scored against a model our team built and then argued about until it held up. Ten questions. Three minutes.
And underneath nearly all of it sits one thing, which most owners never quite say out loud.
You were too good at this to ever need a sales team.
For years the phone rang because somebody told somebody. A happy client. An old colleague. Someone you shipped for back in 2016 whose name you'd still recognise. The work was good, so the work sold itself.
That wasn't luck. You earned every bit of it.
Now look at what it quietly did.
Good delivery brought referrals. Referrals kept the pipeline full. And a full pipeline meant nobody here ever had to learn how to start a conversation with a stranger, or how to finish one with a yes.
Every year the referrals held was another year the sales function didn't get built. And every one of those years, skipping it was the right call. Because it was.
Which is why the lead gen agency didn't fix it. And why firing the sales guy didn't either. You're not short of leads. You're short of the machine that turns them into money, and you're short of it because you were good enough to never need one.
The thing that made you is the thing that's holding you.
Which is why nothing you've bought so far has touched it.
There are only two ways this goes wrong. Most founders fix the other one.
It never starts.
Nobody's turning strangers into conversations. Outbound either doesn't run at all, or it runs and comes back empty. Every live deal you've got still traces to someone who already knew your name.
It starts and then goes quiet.
Conversations happen. Decisions don't. Proposals go out and disappear. Deals rarely end in a no, they end in silence, usually because the meeting was a tour of what you do instead of a look at what's broken for them.
Two different problems. Two different fixes. Picking wrong costs you a year and a retainer, and picking wrong is the normal outcome.
Sales only amplifies what's already working.
It cannot fix what's broken underneath it.
What comes back
No score out of a hundred. Four things, written for whichever result your answers land on.
Your own answers, with the price tag attached.
We quote what you told us and show what it's costing you. Not a template with your name dropped in.
One prediction you can check today.
Something we'd have no way of knowing unless the diagnosis is right. If it's wrong, you'll find out in ten minutes.
The thing not to buy.
Every result names one purchase to skip this quarter. Usually it's the one already in your head.
One thing to do this week.
Free, doesn't involve us, and you can count it by Friday.
The Commitment Leak
What you told us. 7 of your last 10 conversations
Check this today. One prediction about your pipeline you can
The thing not to buy. One purchase to skip this quarter, usually the
This week. One free action you can count by
How it works
Answer honestly, not impressively.
The questions ask how your company actually runs, not how you'd describe it to a client. There are no right answers. If you'd have to go and check, say so. "I'd have to check" is an answer and it gets scored like one.
Your result is calculated, not chosen.
Some questions work out where conversations start. Some work out where they stop. Two look at how much of it runs through you personally. The overlap decides. You don't pick your outcome.
Your result arrives immediately.
Nothing held back for a call. Tell us where to send it and the full result is on screen the same second. One email, your result. Nothing else.
Read the uncomfortable parts twice.
That's the paragraph the three minutes was for. Most founders say it's the first time they've seen it written down plainly.
This won't be useful to everyone
Skip it if:
- Referrals still fill the pipeline and next year looks predictable
- You're not running an IT service or tech company
- You'd rather be encouraged than told
Take it if:
- You grew on referrals and relationships, and lately that well's shallower than it was
- You'd rather hear the real bottleneck than buy another list
- You look at this year's revenue and know, somewhere in your gut, that a company this good should be further along by now
Guessing costs more than the leak does
An agency retainer aimed at getting more conversations, when the problem was that conversations never convert. A closing programme bought for a team that has nothing to close. Both real money. Both avoidable.
Every quarter you run without knowing which leak you have is another quarter the leak keeps running.
Three minutes now. Or two more quarters, finding out slowly.
FAQs
Is this a pitch in disguise?
No. The result is complete whether you call us or not. Two of the four outcomes end by telling you we're not the right first call.
Can I send it to my sales head?
Please do. Get them to take it separately, without seeing what you put. If the two results disagree, that's the conversation worth having.
What if I don't know some of them?
Pick "I'd have to check." It's honest, and it changes the diagnosis, which is sort of the point.
How long is it really?
Three minutes. Ten questions, one screen each. You can always go back.
You're about to find out something about your company that most owners spend years not seeing.
It already has a name. You just haven't seen it written down.
Ten questions from now, you will.
Free. Full result on screen.